Actions do speak louder than words: We believe in the principle of cause-related marketing through which you make a difference and foster valuable relationships by strategically aligning your organization with a social cause.
• Community Relations: Stay in touch with your “grass roots” audience because they act as a powerful reality check.
• Media Relations: To generate coverage, clearly define your message and provide information that is newsworthy. Of course, it also helps to develop relationships with the media. There are no guarantees - only access.
• Corporate Communications: Figure out who you are and what you stand for. Then tell your internal and external audiences about it – consistently.
• Event Planning: It takes time, money and logistical support to build excitement and attendance for a major event.
• Public Affairs: Help to shape your regulatory environment by developing effective involvement in public policy.
“I admire the work Kelley’s doing …particularly her passing on information to people of
color… I was impressed with her planning of a seminar and reception at Northeastern
University… I’ve never spoken at an event that was so well-developed.”
Terrie Williams,
President of the Terrie Williams Agency,
Public Relations & Communications.