The Beat of Boston was developed as part of the vision to position the city of Boston as the leading-culturally thriving, inclusive and influential tourism destination in all of North America.

This multicultural tour concept seeks to celebrate the different ethnic backgrounds of the Boston’s South End, Chinatown and Lower Roxbury. The tour highlighted the history, food and arts and culture of these neighborhoods.

Client Partners: tdb group, Beat of Boston Non-Profit Consortium: City of Boston, Greater Boston Convention & Visitors Bureau. ACDC, Discover Roxbury, MyTown, Cass De La Cultura, Villa Victoria Center for Latino Arts, A-Voyce

KCA assignment: Programming, collateral design and branding.The Beat of Boston was developed as part of the vision to position the city of Boston as the leading-culturally thriving, inclusive and influential tourism destination in all of North America.