The Boston Campaign for Proficiency is a multi-year initiative to cultivate a “culture of achievement” across Boston neighborhoods: a self-sustaining, community-wide set of activities, behaviors and attitudes which ensure that successive generations of Boston youth are academically proficient people of strong character. It also provides a catalyst for community members to act on what they believe and what they, as a whole, can do to actively support concrete and specific proficiency goals.

The core of the Boston Campaign for Proficiency is the “Get Smart” mindset which is the belief that all young people have the intellectual potential to handle challenging, complex work and to show strong character. The first step is believing in yourself.

The Clients: A consortium of community, school and campaign partners including the Efficacy Institute, Inc. and the School and Main Institute.

KCA’s assignment: Branding, media relations, outreach and website development.

Website: http://www.smarterboston.org/