Overview

We are living in a time of diversity. As the speed and direction of demographic and social change intensifies, public relations practitioners and marketers face the increasing challenge of effectively managing culturally sensitive communications between organizations and diverse populations.

Cultural sensitivity means survival in a competitive marketplace. In the United States, there is enormous growth in spending power among people of color including African Americans, Latinos, Asian Americans and Native Americans. These consumers have an estimated annual purchasing power of more than one trillion dollars. As incomes and birth rates rise, so will economic clout.

An advertising, public relations and marketing mix that reflects cultural sensitivity and understanding of these burgeoning markets will reap financial and social rewards for organizations positioning themselves in the newly unfolding 21st Century.

Services

• Strategic Planning
• Community Relations
• Media Relations
• Corporate Communications
• Grassroots Marketing
• Event Planning & Management
• Branding
• Training
• Public Affairs
• Market Research

Case Studies

• Sister’s Together: Move More Eat Better
• Amistad to Boston
• Democratic National Convention